Atlassian is the textbook 'self-serving IT' company - its entire product suite exists to help knowledge workers (especially software developers) collaborate, and AGI threatens to eliminate both the need for those workers and the tools they use.
Atlassian is an enterprise software company that builds collaboration, project management, and developer tools used by software development teams and business teams. Its flagship products include Jira (project tracking), Confluence (documentation/wiki), Trello (visual project management), and Bitbucket (code repository). The company has migrated aggressively to the cloud, shutting down server product sales, and follows a unique low-touch sales model with minimal traditional enterprise sales force.
Atlassian serves over 300,000 customers globally, ranging from small startups to large enterprises. Primary users are software development teams, IT operations teams, and business project management teams. The company's products are widely adopted at technology companies, financial institutions, healthcare organizations, government agencies, and enterprises across all industries. Large customers include many Fortune 500 companies.
Atlassian's core products -- Jira, Confluence, Bitbucket, Trello, and Jira Service Management -- are tools built specifically for knowledge workers, predominantly software developers and IT teams. AGI directly threatens every product: if AGI writes code, who needs Jira to track developer sprints? If AGI generates documentation, who needs Confluence? If AGI manages code, who needs Bitbucket? AI-powered project management could replace Jira's manual workflow entirely. Atlassian's customer base is overwhelmingly IT teams, software development organizations, and knowledge worker teams. If AGI can write software autonomously, the number of human software developers drops dramatically -- and with them, the need for sprint planning, issue tracking, code review, and documentation tools.