Monster Beverage sells a physical consumable product driven by human biology and culture — AGI disruption risk is essentially zero.
Monster Beverage Corporation is one of the world's largest energy drink companies, best known for its Monster Energy brand. The company develops, markets, and distributes energy drink beverages and concentrates. In 2015, Coca-Cola acquired a 16.7% stake in Monster and transferred its energy drink brands to Monster, while Monster transferred its non-energy drink brands to Coca-Cola. Monster uses Coca-Cola's global bottling and distribution network, giving it worldwide reach without owning bottling infrastructure.
Coca-Cola bottling partners who distribute and sell Monster products globally, along with grocery chains, convenience stores (7-Eleven, Circle K), mass merchandisers, club stores, and food service operators. End consumers skew younger (18-34) and active lifestyle demographics.
Monster Beverage produces and distributes physical energy drinks. AGI cannot replace the human desire for caffeine, stimulation, and flavored beverages. The product is consumed biologically and serves a physical need/want that exists entirely outside the digital realm. Customers are individual consumers and retail/distribution partners (convenience stores, grocery stores, gas stations). These are physical-world entities serving physical needs. Even if AGI disrupts employment, people still consume beverages. Monster's core demographic (young, active consumers) may shift but won't disappear.